Marketing Strategies

Career Solutions has been marketing mid to senior level executives for a number of years.  Our marketing experts know the differences in how to present an Executive Manager, Director, Division Vice President and a CEO.  We know the differences in presenting candidates to a $75 million company and a $20 billion company.  Our company’s experience, the expertise of Patti Collins, CEO/VP of Marketing Services and her entire staff, gives us the proficiency necessary in both areas for our clients to be very successful.

We set down the steps necessary for your success when we outline a campaign program.  Each step is a necessary piece of the entire pie.  Each step must also be performed with timely precision and expertise for you to be successful.  The reason we do most of the actual work in our marketing campaigns is because this is our expertise.  Your expertise is profitably running the day-to-day operations of a division or a company.

We research what employers are seeking in today’s economic downturn, and then determine which of your assets and accomplishments will be most vital employers, then market your full potential. This is an integral part of “positioning” and “branding” you for the specific niche we will seek for your career to move to the next level.

When we do an employer distribution on your behalf, it is not a blast to companies and/or individuals at random, as is the case with some marketing companies.  The process we use for contacting potential employers is simple.  Once we have identified the industries you have interest in, we go into our databases of over 18 million companies and begin searching for the best possible career moves for you, depending upon size of companies and geographic preferences.  We compile a database and review the entire list with you, narrowing it down and prioritizing the companies to be contacted.  Our Marketing Directors will locate a contact within the company to get your resume in front of the appropriate hiring manager, whether they are a Vice President, President, CEO, or Chairman of the Board.  We want you personally introduced to the right executive.  When we mail a resume, bio or letter on your behalf, they are sent only to executives who would be instrumental in your employment search.

We act as the conduit for relationship building and help you grow your network of power brokers. Introducing you to enough of the right contacts is crucial.  How are you going to communicate what it is that you do and what you are looking for? We will work with you on developing a concise, clear articulation of your value proposition.

Employment searches are very complex and the people being hired in today’s job world are not necessarily the ones with the best credentials.  They are the ones with the best “perceived” credentials.  Our clients receive the best and most comprehensive interview coaching in the country.  We spend many hours coaching you in every aspect of winning offers through effective interviewing.  Most of our coaching is performed virtually, including “mock interviews” to replicate each actual interview you have scheduled.  As our client, you will be like the Broadway actor, working with a director.  When the curtain goes up opening night, it will be just another dress rehearsal.  You will have done it all before and you will, in all likelihood, be the only candidate who has prepared that thoroughly.  You will also come into one of our offices for a day of very intense interview training which we video.

As stated in the previous paragraph, you may have great credentials, but if you are a client of Career Solutions, you will also be perceived as being the person with the best credentials.  That will translate into:

  1. More interviews because of positioning, branding and introductions to the right companies;
  2. More offers because of how you are perceived during the interview process; and
  3. More financial rewards because companies will not want to lose you to a competitor.

Our changing economic infrastructure has made today’s job search very different from those of the past.  This is not a time to sit back and expect job opportunities to come your way as they may have previously.  The logic of this does not work in today’s job market as you will be not only disappointed but also unemployed.  We are here to help you learn the new methods of finding satisfying employment opportunities at the executive level.

We look forward to being instrumental in your career search and helping you take that next step forward in your career.

 

Patricia A. Collins
CEO/VP of Marketing Services
www.linkedin.com/in/patticollins